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Why The World Needed A Fifth Options Exchange with Bruce Goldberg

Bruce Goldberg CEO & Founder of Goldberg Group, a leading authority on brand positioning / marketing.

He was formerly Chief Marketing Officer at ISE. His award winning "Revolution" branding campaigns helped establish the ISE brand as it grew to become the largest US options market by 2003.

Formerly at CBOE, Bruce’s achievements included branding LEAPS®, while previously he was Product Manager of Frito-Lay's two largest brands, Lays and Doritos where his marketing initiatives drove record growth.