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Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland

In response to reader’s queries, we have added a book of the week column to the EI weekend edition - interesting books pertaining to exchanges and markets, investment et al. - Anybody can sign up for EI Weekend for free at ExchangeInvest.com incidentally.

This week’s book was written by Rory Sutherland.

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Alchemy: Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. Rory Sutherland shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically.

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